Looking to solve business problems or raise performance?
You DON'T need answers...
50
year history
170K+
users
Fortune 500
trusted
You need QUESTIONS
Pick a scenario to see how:
50
year history
170K+
users
Fortune 500
trusted
Titanic Disaster (1912)
Questions they had:
- Is this ship unsinkable?
- How fast can we cross the Atlantic?
- How luxurious can we make it?
- How can we maximize passenger capacity?
Questions they needed:
- What if the impossible happens?
- Do we have enough lifeboats for everyone?
- What are our worst-case scenarios?
- How do we ensure passenger safety first?
Blockbuster (2004)
Questions they had:
- How do we get more stores?
- How do we reduce late fees complaints?
- How do we compete with Netflix DVDs?
- How do we increase rental turnover?
Questions they needed:
- How will people want to watch movies?
- What if internet speeds reach streaming capability?
- What business are we really in?
- How might technology disrupt our model?
Kodak (2000s)
Questions they had:
- How do we sell more film?
- How do we protect our film patents?
- How do we make film processing faster?
- How do we expand our chemical business?
Questions they needed:
- What replaces film entirely?
- How do people want to capture memories?
- What if photos become instant and shareable?
- How do we reinvent our core business?
What about YOUR questions?
Looking back at Blockbuster in 2025, it's easy to say 'Why didn't they think of that?!'
But these same patterns still play out in the businesses of today!
Are you (or your team) asking all the right questions?
50
year history
170K+
users
Fortune 500
trusted
