Subconscious Processes - Metacognition
However, here is where it gets interesting, because we are now entering your subconscious. The Actions you take in your business are determined by your Thoughts - the conclusions you reach in order to make decisions.
In turn, you get your Thoughts and decisions from your Thinking. This is how you interpret data and draw conclusions from it. The vast majority of people are not aware of how they do this. It is entirely inbuilt, a subconscious reflex, something that you take completely for granted.
Because your Thinking occurs in your subconscious, you are probably entirely unaware of the innate biases and preferences you are applying when you do it. Depending on the task in hand, these biases and preferences can either be a good or a bad thing.
This brings us to the deepest level of the process. Your Thinking is itself determined by your Profile. This is who you are, at the most fundamental level of thinking. It reflects the entire set of preferences you have in terms of how you think and how you tackle difficult tasks like the one we are talking about - launching a successful startup.
Once again, your very own biases and preferences, or indeed those of your team members, are completely subconscious. They can very easily make or break your startup, and if you allow them to remain undiscovered, you are leaving your results entirely to chance.
The good news is that with Effective Intelligence, you can pull this entire process into the conscious level and use this new awareness to your advantage. This is a ‘meta’ activity - and no, we are not affiliated with Mark Zuckerberg! This is the discipline of Metacognition, and it is extremely effective.
Having this metacognitive edge will allow you to escape the odds of 90% against and give your startup a significantly better chance of success.
How can you gain this edge? Through conscious awareness of your Profile. We call it Rhodes’ Thinking-Intentions Profile, a proven tool developed by our founder J D Rhodes based on his action research in collaboration with Philips Electronics, Shell and other international companies.
It has already been used with great success by well over 150,000 people all around the world, and has led to the publishing of 4 books to date.
You can find out all about your very own Thinking-Intentions Profile by getting your Key Strategic Insights here.