The Rhodes Effective Intelligence Trust is led by the CEO, Jay Canning, who joined in 2021 to take forward the aims of the Trust with new digital services after the impact of COVID. A Londoner with a diverse professional background, Jay brings digital marketing, technology and language skills to extend the outreach of Effective Intelligence.

Jerry Rhodes, the Founder of Effective Intelligence, oversees the integrity and authenticity of the skilful thinking knowhow in the new services. From the 1970s, Jerry had led the development and growth of Effective Intelligence through his privately owned management consultancy, Joint Development Resources.

Jay Canning, CEO
Jerry Rhodes, Founder
Master Trainers
Effective Intelligence Associates

The Associates have all been trained by Jerry Rhodes.  Associate Master Trainers have undertaken a strenuous programme of Accreditation with Jerry Rhodes.

Over the past 40 years, the Associates have delivered Effective Intelligence across the world, including Europe and UK, China, USA, Canada, South America, Australia and New Zealand. Antarctica is the only continent where Effective Intelligence hasn’t been delivered.. yet!