On this page you will find our Terms of Use, Privacy Policy, Cookie Policy and Refund Policy. These policies were last updated in August 2022.

Terms of Use

Who we are

This website is provided by:


Company number 04012697, registered in England & Wales, located at:

The Centre for Effective Intelligence
3 Merlin Haven
GL12 7BA

For more information about who we are: https://www.effectiveintelligence.com/about

RHODES EFFECTIVE INTELLIGENCE TRUST provides this website for your information and use, subject to the terms below. By accessing this website you agree to accept these terms:

General Terms

RHODES EFFECTIVE INTELLIGENCE TRUST will not be liable for any damages as a result of use of this website, including without limitation special or consequential damages that arise out of or related to the use of or inability to use this web site, even if RHODES EFFECTIVE INTELLIGENCE TRUST has been advised of the possibility of such damages.

Due care has been taken over all content on this website, but RHODES EFFECTIVE INTELLIGENCE TRUST provides no warranty as to its complete accuracy.

RHODES EFFECTIVE INTELLIGENCE TRUST does not adopt or endorse the views of third party websites linked to, or from, this website unless specifically stating that we do.

Any disputes arising out of, or related to, the use of this website will be governed by English law.

All text, photographs and images are copyright RHODES EFFECTIVE INTELLIGENCE TRUST except those that are supplied by Effective Intelligence Associates to publicise themselves on this website or those freely available via Creative Commons Licence. Several photographs have also been purchased.

RHODES EFFECTIVE INTELLIGENCE TRUST reserves the right to change, modify, add or remove any of these terms at any time.


Privacy Policy

If your email address is entered into this Rhodes Effective Intelligence Trust website because you are participating in a licensed Effective Intelligence Programme via one of our Accredited Master Trainers or Accredited Licensees, then it will only be used for the purposes of delivering that programme. This means that you will only receive emails regarding the registration of your account on our system and your participation in the programme, reminders to complete your programme on time if you have not finished, and notifications when new results become available for you. We will not use your email address to contact you for any other purpose, unless you give your consent. We offer you the option of signing up for a non-commercial newsletter after you complete your programme, but this is completely optional and requires your full consent before signup.

If you give your email address to this Rhodes Effective Intelligence Trust website by registering yourself as a user (not as part of a licensed Effective Intelligence Programme) and agreeing to our policies and terms, it will be used for Effective Intelligence updates, news and information about our products and services, especially of specific interest to you. You can unsubscribe at any time from the emails sent to you, or you can contact team@effectiveintelligence.com with any queries or to remove you from the email listing.

How we use your information

1. Your Protections
All information gathered about you on this site, and access to the site for administrative or technical purposes, is protected and governed by the UK General Data Protection Regulations. Please visit the site of the Information Commissioner’s Office for more detail https://ico.org.uk Your sign up to this site is securely encrypted with HyperText Transfer Protocol Secure (https).

2. Your Profile
Identifiable Profile information gathered on this website is for your training, coaching and learning in Effective Intelligence. When you complete your Profile on this site it is linked to your email address so that you can have privileged online access to it using your email address and your own chosen password. Access is available to you at your Profile Debrief and subsequently through your user dashboard on our website.

3. Demographic Research
To complete your Profile you are asked for some demographic information. This is for the continuing research that supports the Profile for different populations because the Profile is used across the world, in many languages. All identifiable names, email addresses and company names are excluded from publication of statistical information so that the demographic information cannot be traced to any single person or groups of persons. Statistics are compiled in answer to such questions as, “Are there ‘thinking differences’ between age ranges, or geographical location?”

Demographic information is not sold to anyone. Statistical analyses results are available on request to Effective Intelligence Associates and their clients and to interested enquirers.

4. Enquiries
Please contact: team@effectiveintelligence.com with any queries concerning this privacy policy. We are glad to help and will respond in a timely manner. If you should ever want your personal data to be removed from this site, please contact us at the same email address.

Removal of your data will mean the loss of all online access to your Profile – see Items 2 and 3 above.


Cookie Policy

Parts of this website use cookies to allow you to navigate easily. Some web browsers may be configured to alert users when they receive cookies and refuse to accept them, unless reset to receive them. This is likely to be necessary for the site to work efficiently for you.

A cookie is a small file of letters and numbers that we put on your computer. These cookies allow us to distinguish you from other users of the website which helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

The cookies we use are ‘analytical’ cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they’re using it. This helps us to improve the way our website works, for example by making sure users are finding what they need easily.

This website’s cookies do not store any information that would, on its own, allow us to identify individual users of this service without their permission. Any cookies that may be used by this website are used either solely on a per session basis or to maintain user preferences. Cookies are not shared with any third parties.

More information on cookies can be obtained from http://www.allaboutcookies.org.

The below list details the cookies used in our website.

__cf_bmThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__stripe_midStripe sets this cookie cookie to process payments.
__stripe_sidStripe sets this cookie cookie to process payments.
_gaThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_N4HFKNF58ZThis cookie is installed by Google Analytics.
ASP.NET_SessionIdIssued by Microsoft's ASP.NET Application, this cookie stores session data during a user's website visit.
CONSENTYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
cookielawinfo-checkbox-advertisementSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analyticsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functionalThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessaryThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-othersThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performanceThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsentRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
mNo description available.
NIDNID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
viewed_cookie_policyThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
vuidVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
wp_woocommerce_session_009777274107f32104dfd7df3b08f401The cookie contains information identifying the customer and session expiration time. For guest shoppers this a randomly generated cryptographically strong ID.

Refund Policy

Thank you for shopping at Effective Intelligence. If you are not entirely satisfied with your purchase, we’re here to help.

We will issue a full refund for the cost of the product, subject to the conditions below.

Physical goods

You have 30 days to return an item from the date you received it. To be eligible for a refund, your item must be unused and in the same condition that you received it.

Please note that we can only refund your return postage costs for products that were received in a damaged condition, or if you wrongly received a different item from the one you ordered. If you wish to return a product for any other reason, then it is your responsibility to pay for the return postage.

Digital goods

If you are not satisfied with the product please contact us within 30 days of purchase to request a refund. For online courses, once a refund has been made, your access to that course and supporting materials will be cancelled.

Refund method

Refunds will be made onto the original payment method used to make the order – eg. credit/debit card.